Ukrainian forum
of netizens
May 25
Kiev, IEC (Livoberezhna metro station)
>7000
visitors
>100
speakers
5
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Artem Borodatyuk
Netpeak


In 2006, Artem founded Netpeak - agency of internet marketing, which took the 1st place among media agencies in 2012 and 2nd place among the digital-agencies in the rating of All-Ukrainian advertising coalition. The agency focuses on SEO and PPC for business and start-ups, has 8 offices in 5 countries and 250+ experts in staff.

In 2012 Artem became a partner of the start-up incubator Wannabiz. Since 2013 - partner of the call tracking system Ringostat.com and partner of the competitor analysis system Serpstat.com/Prodvigator.ru. In 2015, Artem founded platform for the implementation of social initiatives of "My City".

He is organizer of the annual conference "8R: Business on the network" in Odesa and conferences "Online Advertising: Contextual Advertising" in Kiev, Almaty and Sofia.

How we set up web analytics and reduced 90% of the budget for context advertising

13:00—13:20. Advertising and promotion

1. Why is the business still poorly measuring the impact of online advertising?

2. Can web analytics be accurate?

3. Why did we want to use the data?

4. How did we implement the multi-channel web-analytics system with attribution on the funnel?

5. What model have we invented for measuring the influence of collected data on the work of contextual advertising specialists?

6. How did we reduce 90% of the budget for contextual advertising, saving 90% of sales?

7. Has the story ended on this?

Promoting the product abroad: the instruction for the content marketing department

16:20—17:00. Internet business / Startups

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