In Internet marketing since 2007, he launched one of the first Ukrainian mobile marketing agencies Buddy Communications, managed sales in the media holding company Magnet, developed the R&D direction (programmatic advertising, proximity and mobile marketing) in the Nostra Group . P>
At the moment - CEO of VPoint Media Ukraine. P>
14:00—14:20. Advertising and promotion
Behavioral, predictive, tuning and other super-targeting in Programmatic. P>
Cross-Media Programmatic for storytelling, trigger campaigns or for budget optimization. P>
Data-driven programmatic, as a marketing tool for determining TA, testing hypotheses, testing creativity and effective media planning. P>
Cases from Ukrainian advertisers. P>