The dare marketing director of the bright network of gadgets and accessories shops "Citrus". A "Godlike" retail-marketer, modest hard worker, scandalous inventor.
He is in retail marketing for 12 years, used to manage the network of "Kopeika" supermarkets, the Miraton fashion markets network, other retail and B2B projects, both as a marketing director and as an independent consultant. Expert on virus communications and loyalty programs.
Marketing or Darkness? C - Citrus who could!
11:40—12:00. Advertising and promotion
How to learn about the problems of service faster than haters in social networks
16:00—16:20. CRM & Loyalty
Loyalty is not about price, loyalty is about surpassing expectations. But what to do when the client''''''''s expectations were "overstated" or "deceived", and you learn about it from the angry discussion in social networks?!
"Thank you, Citrus!" - it is the internal development of "Citrus", which not only allows you to quickly receive a feedback about "customer expectations" in any convenient way for the client. The most important thing is the ability to digitize the quality of service in the company in real time and make the service a measurable indicator for each employee.
Sponsors 2017
Information Partners 2017
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