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May 25
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Maxim Ponomariov
Friends Moscow


In advertising since 2004. Since 2007, Maxim Ponomarev teaches lectures at festivals, conferences. Since 2011, co-founder of the school of conceptual thinking MADS, which for 2 consecutive years became the winner of Battle of Schools on Red Apple among all advertising schools in Russia.

In 2011, together with friends, he opened his own agency - Friends Moscow. In 2016, Friends Moscow became the most effective independent agency of Russia in the version Effie Awards Russia. For 5 years the company has won more than 100 awards at festivals, including two Cannes Lions, KIAF Grand Prix, First place of MIAF (Red Apple), Eurobest, Epica, and others.

Since 2014 Friends Moscow is the exclusive partner of Droga5 in Russia, the most titled independent advertising agency in the world. In the Friends Moscow portfolio work for Google, Gillette, Martini, Pepsi, Redd's, WWF Russia, Jameson, Olmeca, Ekzo, Line App, S7 Airlines, VTB24, Hayat Kimmya, Nokian, Sony Pictures.

How to make client fall in love with his brand

17:00—17:40. Advertising and promotion

Why are customers bored on creative tenders?

What is the main mistake of many digital agencies?

How to sell a fridge with a social promotion? How do I make a GPS from a credit card number? How to make people look at sneakers for a few days?

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