The creator of the first profile research company in the CIS. Conducting playtests around the world, 3/4 projects - outside Ukraine. Highest world quality standards and innovative methodologies. More than 4 years in playtests, more than 600 projects.
13:40—14:20. HALL №2
What is marketing research. P>
Objective and subjective. Who knows exactly what the product should be. Even more accurate than the creator. P>
What can custom testing and marketing research in general. P>
The limits of applicability and misuse of built-in application statistics. P>
Business case: playtests in creating a VR-game for entertainment centers. P>