Ukrainian forum
of netizens
May 25
Kiev, IEC (Livoberezhna metro station)
>7000
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>100
speakers
5
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Alexander Dzyuba
Sense.Vision


The creator of the first profile research company in the CIS. Conducting playtests around the world, 3/4 projects - outside Ukraine. Highest world quality standards and innovative methodologies. More than 4 years in playtests, more than 600 projects.

Product is for the user or why in 2017 you can not be selfish

13:40—14:20. HALL №2

What is marketing research.

Objective and subjective. Who knows exactly what the product should be. Even more accurate than the creator.

What can custom testing and marketing research in general.

The limits of applicability and misuse of built-in application statistics.

Business case: playtests in creating a VR-game for entertainment centers.

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