1. Everyone wants sales, but ... in different ways.

2. Without which it will not be possible to sell. The difference in the case of two cases:

Understanding the features of the market and your own business - do you run a hundred-meter or endless marathon? (We sell 400 apartments for 2.5 years or 400 domains for 1 week permanently)

Competitive wars ("Zaruba" for first place in Google or war on real estate forums)

With what start? (Who are you at the beginning of the race: the favorite or the dark horse? The company''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''s lifetime in the market, the accumulated experience of sales and interaction with customers, understanding how the customer decides to purchase, the debugging of internal processes)

3. Instruments. What were the stakes in the first and second projects - the skill of distribution of attention ($$)

4. The wheel that spins success. Analysis-optimization-correction strategy.

5. 7.5 years of domain and LCD sales in total - which worked.

Domain sales:

Optimize the media for conversion. Search for clients at the stage of an undeveloped solution.

Development of mobile traffic - a special approach taking into account the specifics of the client.

An asymmetric response to advertising competitors: a tactic when the second place is better than the first.

Apartments for sale:

915 days of client work and a team of reputation specialists. Social networks and forums in 24/7 mode.

No negative comments left unattended. Comments, answers to questions, clarifications, disputes.

White methods against gray in a tough competitive war.

6. Exercise with a sheet of paper with a handle: "yes / no." Questions for creating your sales approach.