Engaged in email marketing for more than 7 years. He started with building a system of automatic letters in a large online store in Ukraine. Last 4 years he works in UniSender - editor and author of newsletters from UniSender. A person who even invites friends to the bar via mailing. Now he is studying the behavior of subscribers based on the statistics of more than 1 billion letters sent to UniSender.
5 tricks with customer''''s base, so that marketer received a bonus, & company - profit
15:00—15:20. Advertising and promotion
1. What do those who do newsletters do well? (Research data). I will tell you that we are studying what customers are doing, I will show the graphs on open letters, transitions.
2. I bet you are building the base too late. I''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''ll tell you about the ways of gathering the base. From the simplest to the most complex - for example, a content-based funnel.
3. What happens if the SMM and email marketers go to lunch together. I''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''ll tell you what you can do with social networks and newsletters (advertising, one-click subscription with Facebook).
4. Do you believe in the Big Data on 5000 contacts? I''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''ll talk about omnichannelness here. And about the transition from mass mailings to drop communications with the identification of the interests of the subscriber.
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