Leading project manager of Mindbox - the leading marketing automation service in Russia and CIS.
In Mindbox, Philippe is responsible for launching new projects and their further development. It leads more than 20 medium and large clients of the company, including "Olant" (children's goods store), "Aromatic World", UGGS, "Sports Marathon", "Love Lines" and others. Thanks to working with different industry segments, he is well versed in the specifics of niche players and local leaders.
Specializes in solutions for data merging and analysis of advertising campaigns using Google Analytics, Yandex Metric, own Mindbox system and call-tracking services.
Why does everyone have problems with loyalty marketing?
12:00—12:20. CRM & Loyalty
1. Where did this CRM come from and why is it so important?
2. Three ambushes: people, technology, organizational structure
3. The most important plan: centralize data, measure, improve
4. How to build CRM Mindbox: step by step from mailings - to the loyalty program
5. Results, in money
Sponsors 2017
Information Partners 2017
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