Ukrainian forum
of netizens
May 25
Kiev, IEC (Livoberezhna metro station)
Dmitry Levoshich

Head of CRM OneBox commercial department (TOV "VANBOKS"). He has extensive experience in implementing CRM in various companies - considers himself as a candidate for master of sports on this issue.

Denial, anger, bargaining, depression and acceptance of CRM

12:40—13:00. CRM & Loyalty

5 stages of the implementation of CRM system:

- The first stage of the adoption of the inevitable - denial.

- Old habits are hard to break, but once the staff realizes that you are really going to implement CRM, the denial will be replaced by the anger.

- The third stage of the adoption of the inevitable - bargaining. The staff will try to make a deal with fate or with you, trying to delay or reduce the impact of CRM on the usual work processes.

- Trading is replaced by depression - even the most stubborn opponents of CRM stay with no more arguments against it.

- Any adoption of the inevitable comes to an end. But, in contrast to the severe disease, the adoption of CRM involves a happy ending.

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