Deputy CEO, YouScan - leading system of social media monitoring in the CIS market.
She has more than 10 years of experience in marketing and sales at leading companies.
17:40—18:00. CRM & Loyalty
- Social CRM - is an important element of the CRM strategy.
- Why do SalesForce, Microsoft and SAP integrate social networks monitoring into their platforms.
- Monitoring of customer reviews: what for and what to do.
- Opportunities of the monitoring system for building loyal customer relationships.
- Integration with CRM systems (examples of successful cases).