Ukrainian forum
of netizens
May 25
Kiev, IEC (Livoberezhna metro station)
Vitaliy Yakushin
VPoint Media Ukraine

In Internet marketing since 2007, he launched one of the first Ukrainian mobile marketing agencies Buddy Communications, managed sales in the media holding company Magnet, developed the R&D direction (programmatic advertising, proximity and mobile marketing) in the Nostra Group .

At the moment - CEO of VPoint Media Ukraine.

Programmatic Ads: setting up audiences, storytelling and budget optimization

14:00—14:20. Advertising and promotion

Behavioral, predictive, tuning and other super-targeting in Programmatic.

Cross-Media Programmatic for storytelling, trigger campaigns or for budget optimization.

Data-driven programmatic, as a marketing tool for determining TA, testing hypotheses, testing creativity and effective media planning.

Cases from Ukrainian advertisers.

+ Report