Ukrainian forum
of netizens
May 25
Kiev, IEC (Livoberezhna metro station)
>7000
visitors
>100
speakers
5
streams
Viktoriya Guseva
SEB Groupe Ukraine


14 years in marketing, 9 of it in digital. Worked on the client side and at the agencies with national and global brands, among them: Chivas Regal, Sanofi Aventis, Garnier, Nestle and others.

Currently he is building a digital direction for TM Tefal, Rowenta and Moulinex.

Digital vs TV, or how to launch a new category of tech without TV advertising

13:20—13:40. Advertising and promotion

A case about digital launch of the grill category in Ukraine using the example of the Optigrill innovation product from Tefal.

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iForum-2019