In OWOX Maria is responsible for the business analytics of new projects and preparing them for launch. Over the years, she has gained a unique experience in analyzing the indicators of both small and large projects with monthly attendance of more than 10 million users. Thanks to working with foreign clients, she is well versed in the specifics of the markets of Europe and USA, the characteristics of niche players and local leaders.
Specializes in data integration and analysis of advertising campaigns using Google Analytics and Google Cloud Platform technologies.
What? Where? When? - how to merge data from CRM with anything
12:20—12:40. CRM & Loyalty
How to combine user actions from different devices with data from CRM.
How to take into account the influence of competitors'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' prices on conversion and measure the elasticity of demand.
How to use this data for personalization.
Which horizons we are able to see with full data.
Sponsors 2017
Information Partners 2017
Partner
Partner
