Head of Department of Relations with Customers, Fozzy Group.
He graduated from the European University with a degree in Finance. He began his career in marketing and advertising in 2004. Now he manages the program "Vlasny Rahunok". The main duties: introduction of programs for relationships with guests in the group of companies Fozzy.
16:20—16:40. CRM & Loyalty
"Loyalty program" begins with the idea of a store. The assortment, the price, the support service and work with the staff - it all stands in one line with the communication and thanks for the purchases.
Payment card - results of the pilot project and prospects.
Special features of the withdrawal of goods from the range.
The idea of forming an assortment based on data.
Electronic letters, as a communication channel - an announcement and reasons for the changes.