He is commercial director at Ringostat, one of the very first employees in the company. Configured and implemented 100+ web analytics systems for companies. He speaks at all our profile online and offline conferences, and together with partners, in 2015-2016, conducted a series of seminars in Ukraine and Kazakhstan, together with Google Ukraine and Yandex. Writes articles for specialized media.
How CRM will help evaluate the effectiveness of each UAH invested in advertising
18:00—18:20. CRM & Loyalty
We see by our clients that business often takes it serious about the effectiveness of investment in advertising, but only a few know the tools of counting real marketing effectiveness in money.
The purpose of this report is to show that in fact it is not difficult to manage such a tool (and even inexpensively), all you need is a desire to spend money on effective advertising and get the most out.
We will tell you how to build such a system with a description of real examples, and we will offer the 3 most popular methods:
1. CRM + Google Analytics + Call tracking (if there are calls).
2. CRM + Business intelligence service (Roistat / Kissmetrics / Woopra / Mixpanel or analogues) + Call tracking (if there are calls)
3. CRM + BI solutions + Call tracking (if there are calls).
Sponsors 2017
Information Partners 2017
Partner
Partner
