Director of marketing, online store LeBoutique, has held this position since 2015. Prior to that, she led marketing in Modnakasta, Speak Up, kmbs.
12 years of operational marketing. Among her professional awards are Effie Best B2B Marketing Team 2014, IF Design Award 2015, AWWWARDS Site of the Day 2014, Effie Gold and Effie Bronze 2013. Professional interests are segmentation, customer lifecycle management, and retail.
How to build a CRM and do not become a spammer? Dmitry Kudrenko from Esputnik takes part in this report as a co-speaker
14:20—15:00. CRM & Loyalty
1. What is: What is included in the LeBoutique CRM arsenal (and most eCommerce projects) and why does it turn into spam. Here we show all the channels and messages that are used, why they exist and how they work, and then their unrelatedness.
2. What if: how to create an efficient and flexible CRM system and do not spam. We are talking about the merger of communications into a single "hub", which takes into account the level of RFM, the profile of purchases, the type of messages, the channel of communication convenient to the client, from the ideological point of view and the technical side of the question. And about the biggest mistakes :)
3. What works: what does this give to business? Here we are talking about the results.
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