Head of analytic at publishing department, CIS district, company Wargaming. P>
Igor co-ordinates and plans tasks related to the analysis of data on the company's product audience, the effectiveness of marketing / crm / bizdev / event / community activities in the region. In addition, he advises colleagues on the issues of the analytical approach in work, develops a culture of decision-making based on data. P>
Total experience in the IT industry - more than 10 years in software development, business analysis, data analysis. P>
11:00—11:40. HALL №2
General approaches to the analysis of the audience of the product and the market. P>
Product analytics. P>
Analysis of data in the service of the functions of the publishing unit. P>