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Igor Shyrokiy
Wargaming


Head of analytic at publishing department, CIS district, company Wargaming.

Igor co-ordinates and plans tasks related to the analysis of data on the company's product audience, the effectiveness of marketing / crm / bizdev / event / community activities in the region. In addition, he advises colleagues on the issues of the analytical approach in work, develops a culture of decision-making based on data.

Total experience in the IT industry - more than 10 years in software development, business analysis, data analysis.

Analytics in the publishing division of Wargaming

11:00—11:40. HALL №2

General approaches to the analysis of the audience of the product and the market.

Product analytics.

Analysis of data in the service of the functions of the publishing unit.

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