Ukrainian forum
of netizens
May 25
Kiev, IEC (Livoberezhna metro station)
>7000
visitors
>100
speakers
5
streams
Anna Antonenko
Wargaming


Wargaming's CRM Manager in the CIS region. Experience in CRM for more than 10 years: video games, telecommunications, retail.

Implementation of successful strategies for managing the value of the client base in the CIS countries. Launching targeted marketing campaigns aimed at developing and saving customers.

Increasing the effectiveness of multi-channel personalized communications tools. Analysis and segmentation of millions of client data arrays.

"I know everything about you and even more." Technologies for enriching client data

11:40—12:20. HALL №2

Sources of knowledge about your client: advantages and disadvantages.

The main problems with client data and the possibility of improving the quality of data.

New data that works for you: Case Wargaming CIS.

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iForum-2019